In the digital landscape, social media is a powerful tool for young entrepreneurs that connect audiences worldwide. Have you ever noticed? Some posts on social media are unseen; however, others get millions of views, likes, comments, and shares.
Social media algorithms are based on the timing of postings. Different social media platforms have different timing.
Let us understand the best time to post on social media platforms.
Why Timing Matters?
Timing plays a significant role in social media posting; it directly impacts visibility. Posting at the right time can increase your chance of reaching a larger audience, which helps to improve engagement rates and boost traffic to your website, which helps to convert into higher conversion rates.
Generally, The best time to post on social media in 2024 is considered 8:00 am
on Wednesday. However, different social media platforms have varying best times to post.
Various social media platforms have different user bases, so it is important to choose the best social media platform because it helps to reach the target audiences.
Best Time to Post on Various Social Media Networks
The best timing of social media posts varies for different social media platforms because they have different features, connected audiences, and various types of content shared by creators.
Here are the top 5 social media platforms that are mostly used by businessmen to increase engagement.
- Facebook: Over 2 billion active users are available; that’s why it’s the top choice of businessmen.
- Instagram: It mainly focuses on entertainment; it contains many amazing features like reels, stories, and feed posts.
- Twitter: Twitter is considered a news-centric platform; therefore, compared to other channels, you must share more frequently.
- LinkedIn: LinkedIn is a social site for professional users where you can showcase your product, service, or any company update.
- YouTube: YouTube is a free video-sharing site that makes it easy to watch online videos. By using YouTube, you can increase visibility.
Let us dive into the best day and time to post on social media
1. Facebook
Facebook is one of the most widely used social media platforms, with nearly 2 billion active users available. But the best timing to post on Facebook depends on various factors, including the day of the week, which time of the day, and what content you are sharing.
- The best days are Wednesday, Thursday, and Friday.
- The best times are 11 AM–1 PM and 3 PM–5 PM.
Before planning to post, we need to understand what type of content you want to post. Here are a few examples of the types of content:
Influencer image, user-generated content (UGC), giveaways and contests, current events, Facebook Live, and Facebook videos. Here, the most popular type of content has a higher chance of going viral.
2. Instagram
Instagram is the most popular social media platform in 2024. On this social site, you can upload photos or videos and share them with your followers. Beyond this, this is used as the most powerful tool in business because it can help build brand awareness and increase sales and audience engagement.
The most important thing is what is the best time to post on Instagram to reach large audiences.
Instagram posts vary with the day of the week and time, Here you can check the best time of the day to post on Instagram:
- Monday: 11 A.M. to 2 P.M.
- Tuesday: 10 A.M. to 4 P.M.
- Wednesday: 9 A.M. to 4 P.M.
- Thursday: 9 A.M. to 2 P.M.
- Friday: 11 A.M.
The best days to post on Instagram are Tuesday, Wednesday, and Thursday, while the worst day is Sunday.
3. Twitter
According to the user base, Twitter is the 12th most popular social site that offers a source of news and a marketing tool for businesses. The main purpose is to connect with users and share their thoughts through hashtags.
Twitter is one of the news social media platforms where the best time to post seems like 24/7. But according to Sprout social data, we analyze the best times to tweet on Twitter, which are:
- Monday: 10 A.M. to 2 P.M.
- Tuesday: 9 A.M. to 3 P.M.
- Wednesday: 9 A.M. to 3 P.M.
- Thursday: 9 A.M. to 3 P.M.
- Fridays: 10 A.M. to 12 P.M.
The best days are generally Tuesday and Thursday; however, the worst day is Sunday.
4. LinkedIn
LinkedIn is a professional networking platform where users primarily spend their time during working hours.
The best time to post on LinkedIn is early in the morning when users are starting their day. Here you look at the best time to post:
- The best days are Tuesday, Wednesday, and Thursday
- The best time is between 8 a.m.-10 a.m. and 12 p.m.- and 1 p.m.
Generally, midweek is considered the most effective, whereas the worst day is Sunday.
5. YouTube
YouTube is a video-sharing platform where users can watch videos, upload, and share videos. It is the 2nd largest search engine and the 3rd most visited website. The YouTube algorithm is based on what type of content you are watching. It recommended the videos according to previous data.
So, the best time to upload the video depends upon what type of content you are creating. For example, if you made a video on daily news, your perfect time is morning, whereas if you make a makeup tutorial video, then your timing is afternoon.
But generally, it seems that most of the users are available in the evening, so the best times to post videos are:
- Monday: 5 p.m.
- Tuesday: 2 p.m.
- Wednesday: 9 a.m.
- Thursday: 6 p.m.
- Friday: 3 p.m.
- Saturday: 4 p.m.
The user has a high chance of getting more views on a video in the evening, while it is found that low views in the morning.
Conclusion
As mentioned, the best day and time to post on social media helps increase engagement. Therefore, it is essential to post at the best time to connect with a larger audience.
The main purpose of posting on social media is to showcase your values and personality, which enhances sales and builds a strong community. Before posting on social media, keep in mind the purpose of the post. That helps to choose the best time for the post.
